If you're a plumber, electrician, builder, or any other tradie, relying only on word-of-mouth isn’t enough in today’s digital world. The best way to get consistent work and high-paying jobs is through online marketing.
By using Google, social media, and digital advertising, you can attract more leads, book more jobs, and grow your business. Here’s a breakdown of the best online marketing strategies for tradies to get more work.
1. Optimise Your Website for Conversions
Your website is your 24/7 digital sales tool. If it’s not designed to convert visitors into leads, you’re missing out on potential jobs.
Must-Have Website Features for Tradies:
✔ Mobile-friendly design – Over 60% of customers search on their phones.
✔ Clear call-to-actions (CTAs) – "Get a Free Quote" or "Call Now" buttons.
✔ Before-and-after project photos – Builds trust and credibility.
✔ Customer reviews & testimonials – Social proof that encourages bookings.
✔ Fast loading speed – Slow sites lose customers.
✔ SEO-optimised pages – "Plumber in Melbourne" or "Electrician in Sydney."
🔗 Need a high-converting website? Campaign Digital’s Website Development Services can help.
2. Rank Higher on Google with SEO (Search Engine Optimisation)
When someone searches “plumber near me” or “best electrician in [city]”, you want your business to appear at the top.
SEO Strategies for Tradies:
🔹 Use location-based keywords (e.g., “Emergency Plumber in Brisbane”)
🔹 Optimise your Google My Business profile (see below).
🔹 Get more customer reviews on Google – Higher ratings = Higher rankings.
🔹 Create service pages – "Blocked Drains Melbourne," "Electrical Repairs Sydney."
🔹 Build backlinks – The more reputable sites link to yours, the better.
🔗 Need help ranking higher on Google? Campaign Digital’s SEO Services can get you more leads.
3. Claim & Optimise Your Google My Business Listing
Google My Business (GMB) helps you show up in Google Search & Google Maps when local customers are searching for tradies.
How to Optimise Your Google My Business Profile:
✔ Complete every section – Business name, phone, website, services, and hours.
✔ Add high-quality images – Showcase your work, team, and worksite shots.
✔ Encourage customer reviews – More reviews = Higher rankings.
✔ Post regular updates – Share promotions, completed jobs, or announcements.
🔗 Need help setting up Google My Business? Campaign Digital’s SEO Services can optimise it for you.
4. Use Google Ads to Get More Job Leads Instantly
Google Ads can put your business at the top of search results instantly, helping you attract more calls and bookings.
Google Ads Strategies for Tradies:
🔹 Target high-intent keywords (e.g., "Emergency Electrician Sydney").
🔹 Use location targeting to show ads only in your service areas.
🔹 Run call-only ads so customers can contact you directly.
🔹 Track conversions to see which ads generate real leads.
🔗 Want expert Google Ads management? Campaign Digital’s Digital Advertising Services can help.
5. Get More Tradie Jobs Through Facebook & Instagram Ads
Social media isn’t just for influencers—it’s one of the best ways to reach homeowners and businesses needing your services.
How to Use Facebook & Instagram Ads for Tradies:
🔹 Target local homeowners looking for repairs or renovations.
🔹 Show before-and-after project images to build trust.
🔹 Run promotions & limited-time offers (e.g., "10% Off for New Customers!").
🔹 Use retargeting ads to remind website visitors to book a job.
🔗 Want better ad performance? Campaign Digital’s Paid Advertising Services can optimise your campaigns.
6. Use Email & SMS Marketing to Stay Top of Mind
Not all customers hire you right away. Email and SMS marketing help you stay in touch and remind them of your services.
How to Use Email & SMS to Get More Jobs:
📩 Send follow-up messages – “Need an annual plumbing check-up?”
📲 Offer promotions – “Book now & get 10% off electrical rewiring!”
📩 Remind customers of upcoming services – “Time to check your home wiring?”
🔗 Need automated email & SMS campaigns? Campaign Digital’s Email & SMS Marketing Services can help.
7. Get More Customer Reviews & Referrals
People trust real customer reviews more than ads. The more 5-star reviews you have, the more work you’ll get.
How to Get More Reviews:
⭐ Ask customers to leave a Google review after every job.
📲 Send a follow-up SMS with a direct review link.
🎁 Offer a small discount or bonus service for referrals.
🔗 Need help with review generation? Campaign Digital’s SEO Services can boost your online reputation.
Final Thoughts: Get More Tradie Jobs with Online Marketing
By using these proven online marketing strategies, you can: ✅ Get more job enquiries & leads
✅ Rank higher on Google & attract local customers
✅ Book more high-paying clients
✅ Stand out from competitors
🚀 Want expert help? Campaign Digital specialises in tradie marketing & lead generation—let’s get your business more jobs today!
