The days of relying solely on word-of-mouth and business cards are long gone. In today’s digital world, tradies need a strong online presence to attract more jobs and stay ahead of the competition. Whether you're a plumber, electrician, carpenter, or landscaper, digital marketing can help you get more leads, book more jobs, and grow your business.

Here’s a step-by-step guide to digital marketing strategies for tradies that actually work.

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1. Build a Website That Converts Visitors into Customers

A professional website is your 24/7 online storefront. It’s the first place potential customers will check before deciding to hire you. Your website should:

✅ Clearly explain your services (e.g., plumbing, electrical, renovations)
✅ Display your contact details prominently (phone, email, service areas)
✅ Showcase before-and-after photos of your work
✅ Feature customer reviews and testimonials
✅ Include an easy-to-use booking form

💡 Pro Tip: Make sure your website is mobile-friendly since most people search for tradies on their phones.

If you need a professional website built for you, check out Campaign Digital’s Website Services.

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2. Rank Higher on Google with SEO (Search Engine Optimisation)

When someone searches for “plumber near me” or “best electrician in Melbourne”, you want your business to appear at the top of Google. That’s where SEO (Search Engine Optimisation) comes in.

How to Improve Your Google Ranking:

🔹 Use the right keywords on your website (e.g., “Emergency Plumber in Sydney”)
🔹 Optimise your Google My Business listing (more on this below)
🔹 Get customer reviews on Google to build trust and credibility
🔹 Add service location pages (e.g., “Plumber in Brisbane”, “Electrician in Adelaide”)
🔹 Regularly update your website with blogs (e.g., “5 Common Electrical Problems and How to Fix Them”)

🚀 Need help with SEO? Campaign Digital’s SEO Services can get your website ranking higher on Google.

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3. Set Up and Optimise Your Google My Business Profile

A Google My Business (GMB) profile is essential for getting found by local customers. It appears when people search for tradies in their area.

How to Optimise Your GMB Profile:

✔ Fill in all details (business name, address, phone number, website)
✔ Add high-quality photos of your work
✔ Encourage happy customers to leave 5-star reviews
✔ Post updates regularly (special offers, completed jobs, tips)

🔗 Claim and optimise your Google My Business listing for free at Google My Business.

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4. Use Facebook & Instagram to Attract More Customers

Social media is a powerful tool for tradies. Platforms like Facebook, Instagram, and TikTok help you showcase your work, engage with customers, and build trust.

Best Social Media Strategies for Tradies:

📸 Post before-and-after photos of completed jobs
📹 Share time-lapse videos of your work in progress
🎥 Go live on Facebook/Instagram to answer common customer questions
💬 Encourage customers to leave comments and reviews
📅 Run special promotions (e.g., “10% off for new customers this month”)

🚀 Need help with social media marketing? Campaign Digital’s Social Media Services can help.

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5. Run Google Ads & Facebook Ads to Get More Leads

If you want immediate results, running Google Ads and Facebook Ads can bring in a steady stream of leads.

Google Ads for Tradies

When someone searches “Blocked drain plumber Brisbane”, your ad can appear at the top of Google. You only pay when someone clicks on your ad, making it cost-effective.

Facebook Ads for Tradies

Facebook lets you target specific groups, such as:
✔ Homeowners in your local area
✔ People looking for home renovations
✔ Those interested in DIY & home improvement

💡 Pro Tip: Combine Google Ads + Facebook Ads for maximum impact.

🔹 Need a winning ad strategy? Campaign Digital’s Paid Advertising Services can help you get more leads and bookings.

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6. Get More Leads with Email & SMS Marketing

Many tradies forget about follow-ups, but that’s where email and SMS marketing come in.

How to Use Email & SMS to Win More Jobs:

📩 Send appointment reminders to customers
📲 Text past clients about special offers
📧 Email monthly DIY tips & maintenance advice to build trust
📲 Follow up with customers who got a quote but haven’t booked yet

💡 Pro Tip: Automate your emails & SMS for better results with less effort.

🔹 Need help setting up email & SMS marketing? Check out Campaign Digital’s Email & SMS Marketing Services.

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7. Ask for Reviews & Referrals to Build Trust

Did you know that 90% of people read reviews before hiring a tradie? Having positive reviews can be the difference between getting a job or losing a customer to a competitor.

How to Get More Reviews & Referrals:

⭐ Ask happy customers to leave a Google review
📲 Send a follow-up SMS or email with a review link
🎁 Offer a small discount or freebie for referrals

🔗 Here’s a quick link to generate Google reviews:
Google Review Link Generator

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Final Thoughts: Take Your Trade Business to the Next Level

Digital marketing is no longer optional—it’s essential for tradies who want to get more jobs, grow their business, and outshine the competition.

Whether you need a website, SEO, Google Ads, or social media marketing, Campaign Digital has affordable and effective solutions to help your trade business attract more customers and increase bookings.

📢 Want expert help? Visit Campaign Digital today!