If you’re a plumber, electrician, or builder, you know how competitive the industry can be. Relying on word-of-mouth is great, but if you want a steady stream of high-paying jobs, you need modern marketing strategies to attract more customers.
This guide covers practical ways to get more work, generate leads, and grow your trade business without breaking the bank.
1. Set Up a Professional Website That Converts
Your website is your 24/7 sales tool. If it looks outdated or is hard to navigate, potential customers will choose a competitor instead.
What Every Tradie Website Needs to Attract More Work:
✅ Mobile-friendly design – Over 60% of customers search on their phones
✅ Clear call-to-actions (CTAs) – Buttons like “Get a Free Quote” or “Call Now”
✅ Before-and-after photos – Showcasing your previous jobs builds trust
✅ Customer testimonials & reviews – Social proof encourages more bookings
✅ Easy contact forms & live chat – Make it simple for customers to reach out
✅ SEO-optimised service pages – “Plumber in Sydney”, “Electrician in Melbourne”, etc.
💡 Pro Tip: A fast-loading website ranks higher on Google and converts more visitors into paying customers.
🚀 Need a professional website that gets you more work? Campaign Digital’s Website Services can help.
2. Get Found on Google with SEO (Search Engine Optimisation)
When someone searches “plumber near me” or “best electrician in Brisbane”, you want YOUR business to appear at the top.
How to Improve Your Google Ranking:
🔹 Use location-based keywords (e.g., “Emergency Plumber in Melbourne”)
🔹 Optimise your Google My Business profile (covered below)
🔹 Get more customer reviews on Google
🔹 Write blog posts – “Top 5 Electrical Safety Tips for Homeowners”
🔹 Build backlinks – The more reputable websites link to yours, the better
🚀 Need help ranking higher on Google? Campaign Digital’s SEO Services can bring more leads straight to you.
3. Claim & Optimise Your Google My Business Listing
Google My Business (GMB) is one of the most powerful free tools for getting more jobs. It helps you show up in Google Search and Google Maps when customers look for tradespeople.
Steps to Optimise Your Google My Business Profile:
✔ Fill in every detail – Business name, phone number, website, services
✔ Add high-quality photos – Show completed jobs, your team, and worksite shots
✔ Encourage customer reviews – More positive reviews = higher rankings
✔ Post regular updates – Share special offers, promotions, or completed jobs
🔗 Claim your free Google My Business listing here: Google My Business
💡 Pro Tip: Businesses with 50+ reviews get way more enquiries than those with fewer reviews!
4. Use Social Media to Get More Customers
Social media isn’t just for influencers—it’s one of the best ways to get more work as a tradie.
Best Social Media Platforms for Tradies:
📸 Instagram & Facebook – Share before-and-after project photos
🎥 TikTok & YouTube – Create quick DIY videos or show how you solve complex jobs
🛠 LinkedIn – Network with builders, developers, and business clients
What to Post on Social Media?
✅ Before-and-after transformations
✅ Customer testimonials & project highlights
✅ Quick “how-to” videos (e.g., “How to Fix a Leaking Tap”)
✅ Behind-the-scenes content – Show your process & expertise
🚀 Need help with social media marketing? Campaign Digital’s Social Media Services can help.
5. Run Google & Facebook Ads to Get More Jobs Quickly
Want instant results? Running Google Ads & Facebook Ads can bring in a steady stream of new leads.
Google Ads for Tradies
🔹 Appear at the top of Google when people search for “electrician near me”
🔹 Only pay when someone clicks on your ad
🔹 Highly targeted – You can choose location, job type, and budget
Facebook Ads for Tradies
🔹 Target local homeowners who need your services
🔹 Run ads for seasonal promotions (e.g., “10% off hot water system installs”)
🔹 Show off before-and-after results to build trust
🚀 Want high-converting ads that bring in more work? Campaign Digital’s Paid Advertising Services can set up the perfect strategy for you.
6. Get More Work Through Email & SMS Marketing
Not every customer hires you right away. Email and SMS marketing help keep your business top of mind for future jobs.
How to Use Email & SMS to Get More Jobs:
📧 Follow up with past customers – “Need an annual plumbing check-up?”
📲 Send out promotions – “Book now & get 10% off electrical rewiring!”
📩 Remind customers of upcoming services – “Time to check your home wiring?”
🚀 Need an automated system to send emails & SMS? Campaign Digital’s Email & SMS Services can help.
7. Get More Reviews & Referrals
People trust reviews more than ads. The more 5-star reviews you have, the more work you’ll get.
How to Get More Reviews:
⭐ Ask satisfied customers to leave a Google review
📲 Send a follow-up SMS with a direct review link
🎁 Offer a small discount or free service for referrals
🔗 Generate your Google review link here: Google Review Link Generator
💡 Pro Tip: Reply to every review—good or bad. Customers appreciate businesses that engage.
Final Thoughts: Take Your Trade Business to the Next Level
By using these proven digital marketing strategies, you can:
✅ Get more job enquiries
✅ Attract higher-paying clients
✅ Grow your business & stand out from competitors
🚀 Want expert help? Campaign Digital offers tailored digital marketing solutions to get you more work, leads, and bookings.
