A transformation that reflects our evolution and growth
We are thrilled to unveil the new brand identity of Campaign Digital, a transformation that reflects our evolution and growth. This rebranding effort has been a labour of devotion, incorporating elements that truly represent who we are and what we stand for.
Why We Rebranded
Our decision to rebrand stems from a desire to better align our visual identity with our core values and mission. We chose new colours that not only differentiate us but also convey the essence of our brand. These colours symbolise creativity, innovation, and trust – qualities that we embody in our work.
The Branding Guide
Our comprehensive branding guide is a cornerstone of this rebrand, ensuring consistency and coherence across all touchpoints. Here’s a glimpse of what it includes:
- Overview of Our Values, Mission, and Morals: Clearly defined principles that guide our operations and interactions and accurately reflect who we are.
- Logo Dos and Don’ts: Clear guidelines on how to use our logo correctly to maintain its impact.
- Typography: Carefully selected fonts that enhance readability and convey our brand's personality.
- Colours: A curated palette that embodies the essence of Campaign Digital – vibrant, professional, and modern.
- Iconography: Custom icons that are visually appealing and functional, enhancing user experience.
- Photography: Guidelines on imagery that reflects our brand’s tone and style, ensuring a cohesive visual narrative.
- Email Designs: Consistent email elements that maintain our professional appearance in all communications.
- Merchandise Design: Branded items that not only look great but also carry our brand’s ethos.
- Brand Application: Practical examples of how our brand elements come together across various platforms and mediums.
Thoughtful Logo Design
We put considerable thought into designing a logo that is captivating at any size, from large banners to small social media icons. Its simplicity and elegance ensure it remains recognisable and effective, regardless of its application.
